Custom Analytics Solutions, Built Around Your Business.

We help e-commerce and digital-first companies turn raw data into clear, actionable insights. From Excel dashboards to SQL automation and Tableau visualisation — we build reporting that drives decisions.

Your business is unique.

Your data should reflect that.

At Trailblaze, we design and implement tailored analytics and reporting frameworks that adapt to your operations — not the other way around. Whether you’re flying blind on performance metrics, wrangling data across disconnected tools, or simply need to level up your reporting game, we come in, assess, and deliver smart, flexible solutions that scale with you.

With decades of experience in digital, performance marketing, and advanced analytics, we build reporting systems that clarify the big picture — and help you act on it.

Our Services

We offer end-to-end setup or optimisation of your internal reporting and analytics processes, including:

⁠Custom Dashboard Design

Excel, Google Sheets, Tableau, and Looker Studio setups
Interactive dashboards for marketing, sales, product, and operations
Visualised KPIs tailored to your team’s workflows

SQL & Data Pipeline Configuration

Data extraction and transformation for structured reporting
Lightweight ETL solutions for non-engineering teams
Connecting CRMs, web analytics, paid media, and internal data silos

Performance Reporting

ROI-focused reporting for marketing campaigns and conversion funnels
Daily/weekly/monthly dashboards for leadership or department heads
Cohort analysis, CAC vs. LTV, churn monitoring

Data Audits & Fixes

One-off audits to clean and restructure reporting logic
Validation of tracking infrastructure and source accuracy
Troubleshooting broken or bloated reporting systems

⁠Insight Reports with Strategic Value

Clear narrative-style reports that highlight trends and anomalies
Strategic recommendations tied to business goals
Built for action, not just presentation

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How We Work

At Trailblaze, we follow a simple but powerful framework we call DNA: Data, Insight, Action.

Data – We identify what data is available, what’s missing, and what can be automated
Insight – We surface what matters: meaningful trends, relationships, and triggers
Action – We ensure the output of our work leads to smart decisions and measurable impact

You can engage us on a project basis, for one-off custom builds, or as part of a longer-term retained partnership.

Use Cases We've Solved

Marketing teams struggling with channel attribution
CMOs lacking weekly performance visibility
Founders unsure of product-market fit KPIs
E-commerce stores needing better conversion or cart-abandonment tracking
Businesses wanting to unify Meta Ads, Google Analytics, Klaviyo, Shopify, and CRM data in one place

Why Trailblaze

20+ years of combined experience in e-commerce, performance marketing, and advanced analytics
Fluent in tools like Excel, SQL, Tableau, Google Sheets, and Looker Studio
Trusted by fast-scaling companies who need clarity, speed, and insight
We don’t sell tools. We solve reporting problems.

Need Smarter Reporting?

Let’s talk about what’s not working — and build something that does.